The only thing we like more than shopping is shopping for a cause. Especially when the merchandise is hot and the cause speaks to us.
Imagine working the same job as a man only getting paid 3/4 of the same salary. It happens all the time. The good news is it doesn’t have to be that way anymore. Because the elimination of gender barriers is one of the goals that the Canadian Women’s Foundation is working towards with GEN1, their initiative to build the first generation in Canada to experience true gender equality.
On May 1, the Canadian Women’s Foundation launched its Shop for GEN1 product line, in partnership with WINNERS and HomeSense. A full 100% of the net profits from Shop for GEN1 go to the Foundation’s efforts towards gender equality. Purchases of the line support over 450 shelters and community programs across Canada that help break the cycle of violence — for good.
The bonus? The line is absolutely ggorgeous. We’re sure that the exotic, Indian market-inspired colourful pieces will provide you with endless summer decor inspiration. The one problem? It’ll be hard to pick your favourite pieces.
Want to see what we mean? Head to your nearest Winners or HomeSense and have a look. You’ll find a great assortment of everything from T-shirts to tote bags to delicate little dishes that are perfect for holding jewels or even hors d’oeuvres. Guaranteed that you’re not going to be able to pick just one item, so you may as well get them all.
That’s what we call equal opportunity winning. Good luck!