We’re taking a poll here. Is “juicing” a fad that’s on the way out or is it a health trend we should take seriously already because it’s here to stay?

Sip Smart: Everything You Need to Know About JuicingThere are so many juices out there. Sipping your nutrients has been all the rage for many years now, and each city has its local favourites. So it’s no surprise that the “It drink” can provide you with loads of health benefits by upping your intake of vitamins, minerals and phytonutrients. The problem is, there’s a lot of confusion about how to juice.

According to Dr. Michael Hall, we’ve got to be savvy and know how to read between the lines at a supermarket or juice bar. Why? Because it’s important to know where food items are sourced from, who is doing the handling, how it’s processed, and what combinations are most nutritious. Otherwise, what’s the point?

So before you get juice crazed, check out this post. It decodes some of the common “juice” terms and points out common mistakes “juicing junkies” make.


Contains 100% Juice:

Everything in the bottle came from fruit or vegetables, but not necessarily the ones front and centre on the label. For example, a cranberry juice might have pure cranberry juice diluted with apple or pear juice. This is still considered “100% juice.”


High pressure processing is a non-thermal pasteurization method used to give juice a longer shelf life by deactivating certain microorganisms and enzymes.

Raw Juice:

This term is either used to refer to unpasteurized cold-pressed juice that has a shelf life of two to three days or HPP-treated cold-pressed juice with a shelf life of up to 45 days. Check the label to see if and how the juice has been pasteurized.


A very small percentage of commercially sold cold-pressed juice in the United States is unpasteurized, but it is gaining popularity. Imagine the fresh-squeezed apple cider at a local orchard, or premium green juice blends made at popular juice bars, like NYC-based Juice Press and Liquiteria. These juices have a shelf life of a mere two to three days and are usually created with organic ingredients, making them about three times more expensive than your average lunchtime juice box.


Usually referring to thermal pasteurization, where a product is heated, pasteurization is used to prevent spoiling and to kill harmful pathogens, like E. coli. In addition to juice, milk, cheese, canned foods, wines and syrups are commonly pasteurized. Some companies use a method called flash pasteurization, which supposedly maintains colour and flavour better. HPP is sometimes considered a form of pasteurization, although it does not use heat.


This juice is created with a press and slow pulverizer. Because the process is slow and doesn’t cause heat, it helps to preserve enzymes and important nutrients. This is a popular method used for store-bought juices.

From Concentrate:

Many companies create a shelf-stable pasteurized juice product by extracting water from juice and creating a “concentrated” juice product. To make “reconstituted juice,” either the consumer or the manufacturer will add water to dilute the concentrated juice before serving.

Not From Concentrate:

Used by numerous brands including Tropicana and Florida’s Natural, this phrase was coined in the 80s to distinguish pasteurized juice from juice made from concentrate. Though no water has been removed from this product, some larger producers strip the juice of oxygen, to keep juice stable while oranges are out of season, which reduces some natural flavoring. Some companies add proprietary “flavour packs” so the product has the taste and aroma of just-squeezed juice. The FDA does not currently require that companies list flavour packs on a product’s packaging.


Sip Smart: Everything You Need to Know About JuicingGoing All Or Nothing

Some people get so caught up in a new diet trend that they think going to the extreme will provide better, faster results. That’s a recipe for failure. For most of us, it’s almost impossible to sustain an all-juice diet for an extended length of time. The key is to incorporate juices into your diet without totally replacing your meals. For most people, a breakfast juice is a great place to start.

Adding Without Subtracting

While juicing does provide antioxidants, it’s important to keep in mind that they still have calories. Some are better than others—for instance, green juices tend to have fewer calories and sugar than fruit juices—but if you’re adding these to your diet every day, it adds up. Instead, add a juice to your diet while subtracting another food. But remember, the trick is to incorporate them, not use them to replace meals altogether.

Juicing Basics: What You Need to Know to Get StartedPicking the Wrong Produce

The best part of juicing is that each drink you make is hand crafted from the fresh produce you put into it. But this doesn’t mean that you should load it up with so many fruits or fruit juices that it tastes like a milkshake from a fast food restaurant. If you find yourself adding entire fruit baskets to your morning drink, it’s probably time for a new plan. You might end with so much sugar and calories that it negates the health benefits. Make sure your juices follow the 80:20 ratio: 80% greens, 20% fruit. Essentially, the fruit is there to cut the bitter taste, not to dominate your drink.

Juicing (and Storing) in Bulk

It’s important to store your produce properly before juicing, but it’s also crucial to drink any juice you make at home as soon as possible. Once all of the raw nutrients are exposed to oxygen, they have a tendency to break down. At a maximum, juices should be stored for just a few hours before drinking. After that they lose a huge amount of their nutrients and may cause you to become ill if pathogens grow from oxidation. So, if you want to reap the most benefits, drink up right after you juice up.

Dr. Michael Hall is a general medical practitioner specializing in longevity, anti-aging, total body wellness and rejuvenation. He offers expertise on a wide array of popular health topics such as brain function, organ function, joint and muscle pain, stem cell therapy, tissue repair, testosterone replacement therapy, sexual health, hormonal imbalance, travel illnesses and vaccinations, substance abuse treatment, weight loss, skin care and skin rejuvenation.

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