These days, I’m sitting in the chair, dyeing my hair every 4 weeks. Sound like a lot? It’s not. When you consider that I noticed the first spidery grey strand at 30 (Holy Sh*t! WHAT IS THIS?) and I basically recoined the name Snow White by 40, I’d say monthly root touch-ups is a pretty good routine. Except for that damn part in my hair that seems to grow fat around two weeks in. Well, have I got a solution for me, you, and everyone who wants to hide her grey hair fast without chemicals, dyes, sprays or breaking the bank.

Personally, I think monthly dye jobs are more than enough for any woman. That’s why I invest in a quick, easy root touch-up solution that keeps my hair looking as richly brown as the day I walked (strode) out of the salon. And you can too: with Color Wow, aka miracle powder for amazing hair days.

Why We Love Color Wow

Brazen Loves: Color Wow Root Cover UpColor Wow Root Cover Up is a unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. No stinky spray required. Fact: Once it adheres to hair, the water-resistant formula does not rub off or otherwise disappear until you shampoo, so it can withstand the times you get caught in the rain, you start to sweat and can’t stop (hello, Perimenopause!) and even swimming. How? Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.

The powder comes in a convenient compact that fits in any makeup bag, and includes a 2-sided brush that has thick and thin bristles for ease of use on your part, hairline or brows. It also comes in 7 different shades from Platinum all the way to Black so you can easily match your hair shade. Just brush the water-resistant formula on to dry hair and go.

Color Wow Root Cover Up camouflage grey roots instantly and even covers dark regrowth in lightened hair—all without peroxide!

  • Apply to dry hair
  • Fast, easy, no mess application
  • Never sticky, stiff or dull
  • Water-resistant formula
  • Free of waxes and dyes
  • Hair looks and feels natural

We’re not surprised that in just one year, Color Wow Root Cover Up has won 10 of the beauty world’s most prestigious awards, including Allure’s Best of Beauty and Women’s Wear Daily’s Product of the Year. Color Wow was also honored with the CEW’s Best New Product award in both the US and the UK, becoming only the second product ever to win both awards.

Need to see the magic for yourself? Check out this video:

Price: $34.50

Where to Buy: Online or at select retailers


About the author

Randi Chapnik Myers

Randi Chapnik Myers is Co-Founder and Content Editor of, the only lifestyle site by women 35+ for women 35+. A journalist, blogger, editor and marketer, she specializes in custom content creation for publications, companies, brands and authors at Proud to call herself a social media addict, Randi is never far from a screen—even when she's out hunting for designer bargains.

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