Yes, sure we want to hop on the green train and buy products that make a positive impact on the environment. Who in their right mind wouldn’t these days? But sometimes, it’s not so easy. From “natural” tea, to “green” cleaning supplies to “eco-friendly” clothing, there are endless products being marketed with claims that attempt to convince consumers that they are making the right decision when shopping.
With so many labels and certifications, how do you figure out what’s actually good for ourselves and the environment, and what is simply good marketing? Good question, right? With companies using various ‘green’ claims and labels now more than ever, it can be difficult to distinguish between what looks and sounds ethical and sustainable, and what actually is.
Let’s start with those labels you see on stuff. They are actually certifications that Green Living Enterprises has provided information on the top 5 certifications to keep an eye out when making your next ‘green’ decision or purchase. What you need is a consumer guide to help you navigate through all those ‘sustainable’ products—and we’ve got one. Ready? Here we go.
How to Decode Green Labels 101
We are all trying to make better choices for our health and wellbeing that will help build a better world, with a healthy environment and strong communities and learning about these various labels and certifications is a great step in that direction. Product certifications helps consumers pick and choose what to buy because any certified product has undergone a rigorous third party evaluation, examining everything from environmental impact, ingredient procurement, worker conditions and compensation, just to name few.
Choosing products with the following labels will help you shop smarter and feel more confident about your buying power:
While many may think it’s the most obvious, Fairtrade is often a confusing term. The Fairtrade mark means the ingredients in a product have been produced by small-scale farmer organizations or plantations that meet social, economic and environmental standards. Equifruit, for example, is the Canadian market leader of Fairtrade-certified bananas, with a large number of retail partners in Quebec and Ontario.
2. B CERTIFIED
B Certified is to a business what Fairtrade is to fruit or coffee. Launched in 2006, B Certified companies meet the highest standards of verified social and environmental performance, public transparency and legal accountability. Dedicated to offering bee-derived superfoods, Beekeeper’s Naturals is a great example of a B Certified company that has undergone strict analysis and understands their overarching duty to the environment. It is one of 2,048 B Corporations in 50 countries around the world, all demonstrating a desire to make change and be part of something bigger.
3. CANADA ORGANIC
Eating organic is one of the most popular ways to lead a healthier, more sustainable life. This can be made easy by purchasing products with the Canada Organic label and certification (define what it means – pesticides, antibiotics, etc..). Canada’s organic standards are among the most recognized in the world and Harmony Organic is a Canadian company that wears this label with pride. With 14 family farm producers, Harmony Organic is passionate about the quality of their dairy, their cows and the earth.
Sustainable food choices continue to be important to Canadians, changing the way they think about what’s on their plates. With overfishing being the biggest threat our oceans face today, consumers who choose to eat seafood can make a difference by choosing fish that is responsibly sourced or by visiting restaurants, like Hawthorne Food & Drink that use the Oceanwise symbol — an assurance against overfishing, harm to other aquatic creatures and protection of the marine ecosystem.
5. LEAPING BUNNY
The Leaping Bunny logo is one to look out for when purchasing personal-care products and cosmetics. Companies like Skin Essence Organics that are certified through the Coalition for Consumer Information on Cosmetics, make a voluntary pledge to eliminate animal testing from all stages of product development.
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